Crown Liquor & Wine — Privacy Policy
Crown Liquor & Wine, 80 S Lakeview Dr, Gibbsboro, NJ 08026
06/09/2022
Crown Liquor & Wine ("Crown Liquor," "we," "us," "our") respects your privacy. This Privacy Policy explains what information we collect through our website, how we use it, and the choices you have.
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1. Information We Collect
**Information you provide directly:**
- Name, date of birth (to verify legal drinking age), email address, phone number
- Billing and delivery/pickup addresses
- Payment information (processed securely by our payment processor — we do not store full card numbers)
- Order history and preferences
- Communications you send us (customer service inquiries, etc.)
**Information collected automatically:**
- IP address, browser type, device information
- Pages visited, time on site, referring website (via cookies and similar technologies)
- Approximate location (derived from IP address, or precise location if you enable it for delivery)
2. How We Use Your Information
We use your information to:
- Verify you are 21 years of age or older before completing a purchase, as required by New Jersey ABC law
- Process and fulfill orders, including delivery or pickup
- Communicate with you about your order (confirmations, delivery updates, issues)
- Provide customer support
- Improve our website and product offerings
- Send marketing communications, only where you have opted in (you may opt out at any time)
- Comply with legal, tax, and alcohol-regulatory recordkeeping obligations
3. Sharing Your Information
We do not sell your personal information. We share information only as needed to operate our business:
- **Delivery service providers (DSPs):** name, address, and age-verification status shared with licensed third-party delivery partners to fulfill and verify your delivery order.
- **Payment processors:** to securely process transactions.
- **Service providers:** website hosting, email/SMS providers, analytics tools — bound by confidentiality obligations.
- **Legal & regulatory:** we may disclose information when required by law, such as to the New Jersey Division of Alcoholic Beverage Control (ABC) for delivery recordkeeping and compliance, or in response to a valid legal request.
- **Business transfers:** in connection with a merger, acquisition, or sale of business assets.
5. SMS / Text Messaging Data Handling
If you provide your mobile phone number and opt in to SMS text messages from Crown Liquor & Wine (e.g., order confirmations, delivery/pickup updates, or marketing offers), the following applies:
- **Consent:** By providing your phone number and opting in at checkout, on our website, or through another sign-up method, you consent to receive text messages from us. Consent to receive marketing texts is not required to make a purchase.
- **Types of messages:** We may send transactional texts (order confirmations, delivery/pickup status, ID-verification reminders) and, if you separately opt in, marketing texts (promotions, new arrivals, special offers).
- **Message frequency:** Message frequency varies based on your orders and preferences.
- **Message & data rates:** Message and data rates may apply, depending on your mobile carrier and plan.
- **No sale or sharing for third-party marketing:** We do not sell or share your mobile number or SMS opt-in data with third parties for their own marketing purposes. Your number may be shared with our SMS platform provider and, where relevant to fulfilling an order, our delivery partners — solely to send you messages or complete your delivery.
- **Opt-out:** You can opt out of SMS messages at any time by replying **STOP** to any text you receive from us, or by contacting us directly using the information below. You may receive one final confirmation text acknowledging your opt-out.
- **Help:** Reply **HELP** to any message for assistance, or contact us using the information in Section 14 below.
- **Carrier disclaimer:** Carriers are not liable for delayed or undelivered messages.
6. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to keep your cart functional, remember preferences, and understand site usage through analytics. You can control cookies through your browser settings; disabling some cookies may affect site functionality.
7. Age Verification Data
Because we sell alcohol, we are required to verify that customers are 21 or older. Date-of-birth and ID-related information collected for this purpose is used solely for age and identity verification and legal compliance, and is retained only as long as necessary for these purposes and applicable recordkeeping requirements.
8. Data Retention
We retain personal information for as long as needed to fulfill the purposes described in this policy, including order fulfillment, customer support, legal compliance, and recordkeeping required under New Jersey ABC regulations (which may require retaining certain delivery records for a period of years).
9. Your Choices & Rights
- **Marketing communications:** you may unsubscribe from marketing emails at any time using the link in those messages, and from SMS texts by replying STOP (see Section 5).
- **Access/correction:** you may contact us to request access to, correction of, or deletion of your personal information, subject to our legal recordkeeping obligations (e.g., we may not be able to delete records required for ABC compliance).
- **Do Not Track / opt-out signals:** we honor applicable opt-out signals as required by law.
Depending on future applicability of state privacy laws (such as the New Jersey Data Privacy Act) to our business, additional consumer rights may apply. We will update this policy accordingly.
10. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Children's Privacy
Our website and products are not intended for anyone under 21. We do not knowingly collect personal information from children.
12. Third-Party Links
Our website may link to third-party sites (e.g., delivery partner platforms). We are not responsible for the privacy practices of those third parties. Review their privacy policies separately.
13. Changes to This Policy
We may update this Privacy Policy from time to time. The version posted on our website at the time of your visit or order governs. We encourage you to review it periodically.
14. Contact Us
Questions about this Privacy Policy or your personal information? Contact us at:
**Crown Liquor & Wine**
80 S Lakeview Dr, Gibbsboro, NJ 08026
856-783-2315 | orders@crownliquorwine.com